A UNIVERSE OF DC BRAND SYSTEM
WarnerMedia Asia Pacific wanted a campaign to promote the ever-growing slate of DC related content going to their HBO Go service. From mainstream blockbusters to less animated series, HBO Go has it all.
Their target was, first and foremost, DC fans. Our studio was in charge of the brand system of this massive campaign that included on-air, off-air, digital and social, and became the first big campaign of the streaming platform in Asia.

 

Our main focus was that extended catalogue that contains not only the great blockbusters but all the other titles that compose DC’s expanded universe / arrowverse / multiverse. The campaign was very direct and equally explicit visually. 
HBO Go in Asia is the world’s finest place for all things DC.